About Us

E P Country Clothing is a family run business in the market town of Rhayader, gateway to the picturesque reservoirs of the Elan Valley


My husband Howell and I, (Liz,) farm locally at Llwyngwilym, Rhayader along with our three sons Joe, Ben and Jake. The Powell family have been at Llwyngwilym farming for many generations. 

I have decided to open up a clothing store in our local town with the help of my future daughter in laws, Gemma and Becky.

The main reason behind opening our new store is that we want to offer the local community and tourists stylish, good quality clothing. Currently there is no adult clothes shop in Rhayader and locals have to travel long distances to the nearest shops.

We will be stocking some well known brands such as:
Joules
Sea Salt
Brake Burn
Lazy Jacks
Jack Murphy
Pachamama
Wrangler
Joe Browns
Bibi Jewellery